Responsive vs. Passive Web Design

posted by Melanie S on March 13, 2019
Responsive vs. Passive Web Design

Photo by rawpixel on Unsplash

Since the majority of people access the internet through their smartphones, web design for your website needs to be responsive rather than passive. This allows your site to automatically adjust to different display sizes on all types of screens. We’ll break down the difference between responsive and passive design here and let you know how we can help you create a better website.

Passive Design

When everyone was using desktop computers to access the internet, it was fine to design a website that was easily viewed in a horizontal format. One design interface could transfer between laptop screens and large displays with relative ease. This passive design did not need to modify itself between horizontal formats.

However, tablets and smartphones have a vertical layout. If you try to access a website with passive design on your smartphone or tablet, you will notice that it looks small and hard to read. You will need to zoom in to click on buttons and type in information. This is a big hassle if you prefer to access websites on smaller devices instead of desktop computers.

Passive design alienates the majority of your customers. You have about three seconds to engage a visitor to your site. If this visitor runs into problems since your passive web design hinders his or her use, they will click off your site and be unlikely to return.

Responsive Design

When your website has responsive design, it will show up effortlessly on any device. A desktop user will see the traditional view, and a smartphone or tablet user will see the view that is adjusted for vertical formats. Each view will contain your brand, colors, and graphics for a consistent look.

At Fresh Roasted Hosting, we write the codes for responsive design. We can modify your website to make it mobile-friendly. You tell us what you like, and we’ll build a new look around your preferences.

Upgrade Your Web Design

Are you stuck with a passive design that is costing you customers? The experts at Fresh Roasted Hosting are happy to modify your design to reach more customers. A new design will also decrease frustration among your current users.

To take your online business to the next level, responsive design is essential. We will provide several designs based on your branding. You’ll be involved in the feedback process from start to finish to get the end result you desire.

If your website for your Lancaster- or Harrisburg-based business needs an update, get in touch with us at Fresh Roasted Hosting. We’ll take a look at your current website. Then we will provide different options for making it more responsive.

Once you select the option you like the most, we will get it set up for you. With our fast turnaround, you can enjoy a clean, modern website that looks great on any device or desktop computer. Contact us today at sales@freshroastedhosting.com to get started on an updated look for your website.

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