Attractive web design is a great way to market your business to customers who might have missed you if you had no online presence. But, what happens when you have a business that is seasonal? Is it worth investing in professional web design if your company is only open for a short time each year? These web design tips for seasonal industries are a great way to make the most of your limited time, and optimize your digital marketing efforts.
Understand the Reason for Your Season
Because your time is limited, you will want to make the most of what you have. Optimize your time by highlighting the season you are selling within. Many seasonal customers have time based interests and needs. Identify the motivation for your customers’ purchasing decisions. Educate yourself on the reasons your customers are buying. This will help you to better understand how the season affects your business.
Use all this information to your benefit when choosing a web design. Does a specific holiday drive your sales? For example, your business focuses on customers looking to purchase items for Halloween. Therefore, choose an attractive theme featuring pumpkins, orange and black, or candy corn to better engage your customers. Adapt your website to target a more specific market you will have a more effective way to capitalize on the industry.
Timing is Everything
If you are just designing your website, or updating your current design, keep time in mind. Incorporate the idea of time into your overall marketing plan. Give yourself, and your web development company, enough time to prepare. Talk about specific dates when your season will begin. Develop a timeline of when you would like your web design to be completed by, and stick to your plan.
In addition to making sure your web design project is completed on time, consider what time of year you will be marketing your products and services. Have a contingency plan in place if your company is a weather-based industry. Your web design and marketing efforts could be ineffective if you get ahead of yourself. For example, if you develop a website based around a sunny, bright summer, it won’t work if the summer is cloudy and full of rain. Have a backup plan in place. This will eliminate the risk of affecting your marketing efforts.
Paint the Right Picture
Web design is an art. Keep that art in mind when painting a picture of the message you are trying to deliver. Use colors to your benefit, and you have a great marketing tactic. Cool colors are a great option for winter businesses, and warm colors are effective for summer businesses. You can even use rusty, fall colors or bright, spring colors to be more specific to the four seasons.
Besides using colors, website themes can be another great asset to benefit your business. Playful, bubbly themes are great for summer, and calm, soothing themes are great for winter. Whatever season or holiday your business centers around, aim your web design towards characteristics that match the business. This will advance your marketing efforts.
Sit down in enough time before your season starts, or at the end of your season, and build a marketing campaign that focuses around calendar events. Get creative with your web design. You will take a marketing campaign with a time restraint and turn it into a larger window of opportunity for new revenue.