Designing a website can be fun. While at the same time, it can be intimidating. Each day there are more websites started, so the competition for attention continues to get tighter. Once you have your website complete, that is not the end. If you want visitors to your site and to eventually capitalize on those visitors, you must do more. How can you increase your website traffic? One organic way to increase your website traffic is through your website’s search engine optimization (SEO).
What is your website’s SEO? SEO is your websites ranking on a search engine. When a person types in your keywords, where do you rank in the world wide web? Unless you are one of the giants in our specific niche, you probably don’t rank at the top, especially, if you are just starting out. However, there are several easy steps you can take to increase your SEO.
If you’ve already chosen your URL, don’t skip this point. It is still worth your time to consider whether your current URL is one you should stay married to in the long run. Your URL or domain name is what potential customers will type into a search toolbar to find you. The cute name your husband came up with is not going to help optimize your website SEO. Cute URL’s with special characters or unusual spellings confuse people. The ideal URL will include the name of your business and a keyword or two. For example, if John Smith is a plumber, his ideal, clean and straightforward URL would be www.johnsmithplumber.com.
Page Titles and Descriptions
Search engines, such as Google, use page titles and descriptions to help rank websites. You should take advantage of this simple change to optimize your website SEO. Each of your website pages should have a specific title and a description. Again, simple is better than complicated regarding page titles and descriptions.
Include Anchor Text
Anchor text is text within your website that connects the page to other pages also within your website or elsewhere on the web. Not only does this help visitors navigate through your website, find products, and consume information, it also assists with optimizing your website’s SEO. One word of caution regarding anchor text. You should not go overboard with anchor text. Google will penalize you if you are anchoring irrelevant words just to see some extra links on your page. You don’t need to link every word or phrase needs to something.
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To move up the leaderboard for your keywords, you must optimize your website’s search engine optimization (SEO). By identifying keywords that are relevant to your potential customers and capitalizing on them, your website will improve in the SEO rankings.
If you are a business in need of SEO for your website, then look no further than Fresh Roasted Hosting. Our services will see you rising through the ranks for your keywords. If you want expert advice to guide you through the process and help you get the most out of your website, contact Fresh Roasted Hosting. Check us out online, and start your service today.