Five Important Aspects of SEO Analytics

posted by Melanie S on March 8, 2018

SEO Photo by JuralMin on Pixabay

One of the essential tools of an online website is SEO Analytics. To know how effective your website and/or business is doing in comparison to other companies in your niche, you must be aware of your SEO Analytics. There are numerous analytic factors that you can evaluate once you are aware of the importance of analytics. However, evaluation of analytics is only part of the story. The rest of the story is that you must understand how to drive your analytics. What does that mean? Driving your analytics implies that you must have knowledge of the components that make a positive impact on your analytics. Let’s review five of the most critical drivers of SEO Analytics.


To rank high in SEO Analytics, you must identify the keywords that are relevant to your niche. By incorporating these keywords into your website, you can see an increase in your SEO Analytics, organic traffic, and hopefully, conversions. When identifying keywords, you must consider the keywords that your competitors are using; as well as, the words that people would type into search engines to find your site, products, or services.


A word of warning with keywords. In the past, keyword stuffing worked to increase your SEO Analytic rankings. Unfortunately, it is no longer enough to stuff your website with keywords to move up higher in search engine rankings. Actually, keyword stuffing can have a negative impact on your SEO Analytics. It is better to have robust and readable content written from a natural language standpoint. How is this accomplished? By incorporating comprehensive content into your website description material and blog posts.


The next driver for your SEO Analytics is backlinks. You want your content to include backlinks. More links will result in a higher ranking. However, these links need to be from diverse and authoritative websites. To achieve good backlinks, you need to produce relevant content that people will gravitate towards and then promote that content. When other sites begin to link back to your posts, then you will begin to improve your rankings; especially if the sites promoting your content are also popular in Google rankings.

Mobile Compatibility

Historically, Google placed content searches using desktop devices higher in search rankings. As more people search for content using their mobile devices, Google has transitioned to assigning a higher value on mobile searches. Therefore, your site must be accessible on mobile devices to rank high.

H2 Headings

Lastly, H2 headings are a driver for increasing your internet rankings. When creating content for your website, you should add at least one H2 heading in your posts. These headings are ranked higher than posts that only have H1 headings.

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SEO Analytics is crucial if you are hoping to increase traffic and conversions. On the other hand, you must know the steps necessary to make an impact on your rankings. Without proper knowledge of the drivers that will make a difference in your analytics, you won’t be able to take full advantage of your SEO Analytics.

If you are a business in need of increasing your SEO Analytics, then look no further than Fresh Roasted Hosting. Our services will see you rising through the ranks for your keywords. If you want expert advice to guide you through the process and help you get the most out of your website, contact Fresh Roasted Hosting. Check us out online, and start your service today.

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