How Your Website Design Impacts Your Business

posted by Dave on February 25, 2019
Website design is crucial to retaining viewers

Photo by rawpixel on Unsplash

The world of business is not the same as it was twenty years ago. With the advent and popularization of the internet, marketing your brand has never been harder. As of 2019, having a website to advertise a business or brand is essential. Any business today that wishes to succeed requires the proper website design and web hosting. Here are some of the important ways that your website design can impact your business.

Responsive Web Design

One of the most important aspects of web design today is responsiveness. This is because over half of all website traffic comes from mobile device users. In responsive website design, the content moves dynamically depending on the screen size. This means that your content will show up the way you want it to no matter what device the user is viewing it on. Why is this so important? Well, when a mobile user encounters a page that doesn’t display properly on their phone, they’re likely to click away pretty quickly. Not only does this lose you a potential customer, but it can directly harm your SEO rankings. Search engine SEO algorithms take into account the amount of time people spend on your site. If lots of mobile users leave your site right away, it will harm your SEO.

Reliable Web Hosting

Another important factor when it comes to boosting SEO rankings and reeling in customers is website reliability. When a page crashes frequently or is down for long lengths of time, it harms your business. So, how does this relate to website design? When a professional designs your website, they create it in a way meant to keep it up and running. Faster loading pages, lower bounce rates, and improved conversion rates will all help keep your site live and keep load times fast. This paired with reliable web hosting will keep your SEO ranking high and make a positive impression on potential customers.

Increased Mobile Traffic

There’s no denying that we live in the age of the internet. Your website is one of your most important aspects of marketing. The only problem is that there are countless other websites out there competing for internet users’ attention. In order to stand out from the crowd, not only do you need responsive web design and reliable hosting, but you also need an aesthetically pleasing website. Users will be more likely to stick around and explore your site if it’s professional, polished, and unique. Increased mobile traffic means more potential customers. With the right web design, you can boost business.

For many customers today, a company’s website will be their first experience with the business itself. Your website needs to be an accurate representation of what your company provides. To this end, website design is crucial. If you’re looking for fast, flexible, and reliable hosting, check out Fresh Roasted Hosting today.

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